Vision

Our vision is to facilitate the development of the next generation of highly creative, technologically savvy, thoughtful designers who will produce intelligent, exciting and relevant visual communication and set the creative benchmark for applied design in both higher education and the creative industries.

Academy goals

•Provide opportunities for high quality vocational learning.
•Provide opportunities for access to lifelong learning pathways
•Promote understanding between gender and cultural groups.
•Promote transformation in the subfield of applied design.
• Contribute to the economic and social transformation of the broader spectrum of the South African society.
•Develop students who reflect the principles of good citizenship. Teaching methods
•We encourage and assist students in their personal journey of creative expression and fulfilment
•Investigation and experimentation play an important part in our teaching and learning method.
•The theoretical and social aspects of design are as important as the development of technical skill.
•We stimulate connections and links between different courses so that students develop an overall appreciation of how courses are interlinked.
•Apart from the full-time teaching programme, students are regularly exposed to the expertise of professional guest speakers, specialised workshops and cultural outings.