YouSendIt rebrands as Hightail
When you think of cloud-based file-sharing services, you probably think of a lot of blue logos and websites. Dropbox, Google Drive - they're all friendly and blue and kind of a bit 'samey'. This is why YouSendIt (formerly green, formerly using a paper aeroplane as their logo) decided they needed a rebrand - something that would last them a long time, and something that would represent all their new products and services. Let's be honest - cloud storage is now available wherever you look. You only need to sneeze in the right direction and you get a few extra GB.
This new design is fresh, minimalist and functional. It's not trying to be overly friendly or warm - it's a serious design for a serious product and more than anything, it adds gravitas and trust to the brand. YouSendIt was great, in its time, but the time for Hightail is now.
Check out the video below, explaining their thinking and how they plan to improve in the future.
[vimeo http://www.vimeo.com/66866794 w=400&h=300]