I See A Different You

I See A Different You are a trio working out Soweto, helping to define the modern aesthetic of South Africa. Their work straddles the line between fashion photography and documentary photography, showing their subjects (very often the three guys from I See A Different You) wearing cutting edge fashion in unexpected or even undesirable places.

This mixing of the desirable and the undesirable brings something entirely unique and quintessentially South African to the table. Twins, Justice and Innocent Mukheli and Vuyo Mpantsha, the three men who make up I See A Different You, are without a doubt some of the most interesting young South African photographers and art directors working today and if their current fame is anything to go by, this is not the last we will hear from them.

We suggest you get acquainted with them now, before they get so famous your mom tells you about them.

To see up to date pics, take a look at their website here.

Check out an interview with I See A Different You below, from their recent visit to Paris.[youtube http://www.youtube.com/watch?v=xTj5uQtwDbE?feature=player_embedded]

Check out this video too, from their talk at TEDxSoweto in 2012. [youtube http://www.youtube.com/watch?v=G4gioQmtHeU?feature=player_detailpage]

All pictures © I See A Different You, sourced from their website.