French Connection - From Sketch to Store

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d29e6d4d7ed7f9f3b926bca318b3be0a French Connection wanted to show their consumers how quickly they go from designing their clothes to finishing their clothes and having them ready to wear. What better way than to get well-known photographer Rankin to shoot some beautiful models wearing nothing but 'sketches'?

This campaign has an extra, shareable component though, which takes full advantage of Tumblr culture and the shareability of gifs. What a great way to bring photography to life!

Apparently, this is also the first black and white campaign to be run by French Connection in its history - a fairly good attempt for their first try, we must say...

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