Back to Vinyl

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One way to break through the clutter is to innovate - find a new way to present someone with something, especially in the arena of music of advertising. Boris Dlugosch (a house music producer from Germany) had a new single out, and he needed to market it to advertising agencies in the hopes that they would use his track for ads. There was just one problem: Creative Directors in agencies get CDs all the time from artists and record labels, in the hopes that their songs might be used in an ad. Very often, these CDs are barely listened to - or they end up in the trash. So, why not go back to vinyl?

Using some amazing mobile technology, Boris and his team devised a way to deliver a real vinyl record to someone, then play the song through a smartphone - as if you are playing the vinyl yourself. This may sound too good to be true, but rather take a look at the video below for a full explanation...

[youtube http://www.youtube.com/watch?v=Xg1pzEF3HTw?feature=player_embedded]