UN Women - Search Engine Campaign
The UN Women organisation works for gender equality across the world, and in this new print campaign they take a very clever insight and make it into a powerful campaign. Using Google's predictive search terms (which suggest other things people have searched for along similar lines) this campaign shows what people are currently searching about relating to women, and the results are quite staggering. What better way to capture our current cultural zeitgeist?
The art direction is beautiful and the placement of the search bar over their mouths is just perfect. What a great campaign!