India, like South Africa, faces a serious problem with TB infections. In fact, it is estimated that as many as 1.8 million people are diagnosed with TB in India every year. However, one of the largest problems is diagnosis. People can carry TB and spread it around without knowing that they are infected and infecting others. The good news though, is that there is an easy way to self-diagnose or at least get yourself to a doctor to be diagnosed and treated. If you've had a persistent cough for more than two weeks, you could have TB. Bearing this in mind, India's Project Axshya came up with Bulgam Bhai (translated as Mr Sputum), a superhero of sorts who reminds you to be checked out if you've been coughing for more than two weeks.
It's fun, it's funny and it's engaging - we love it. To take a serious problem like TB and bring lightheartedness to it is a great move and honestly - we'd love to see something similar here in SA!
Check out the ad below.