Christoffel Blindenmission - Shadow Faces
The Christoffel Blindenmission had a problem - they needed to secure donations to help fight cataracts, but had no way to show just how far a donation would go. For each donation of 50 Francs, one person could have their cataracts operated on and be restored to sight - this led to a breakthrough; showing the real faces of people who were in need of surgery, using nothing but a 50 Swiss Francs note and a light. Watch the video below to find out how they did it...
It's simple, it's clever and it does good. Exactly what we think good advertising should be!