Gautrain - By Car, By Train
Here, a local ad that tells a quick yet emotional story. Based on the functional benefit of taking the Gautrain (it's faster than sitting in the traffic), this ad makes it emotional by asking the question - would your child still be awake if you were late getting home?
Then, it ties it all together with the line: Sandton to Centurion to her in just 19 min.
How could you resist?