Here we see true design thinking taken to the next level. Paperboy Wines offer a great product with a difference - their wine is stored in paper bottles. A plastic bladder inside stores the wine and stops it from seeping through (much like a box wine) and the paper bottle can be put in an ice bucket for up to 3 hours. By not using any glass this wine uses only 15% of the energy normally needed to produce a glass bottle of wine and at the same time, the lower weight of each bottle means shipping is easier too.
An elegant solution, beautifully packaged.