SPCA - Teach a Dog New Words
The poster above was created by Bester Burke in Cape Town for the SPCA. With beautiful, simple art direction and illustrations by Jaco Haasbroek; this is a great example of a simple ad done well. At the same time - it doesn't rely on guilt and misery to make you feel something or inspire action - it focuses on the cute things we all love about dogs. We know from studies that positive messages inspire more action than negative ones, so the more ads we see like this the better!
For a better look at the ad, click on the link below.