This advert for MTC, Namibia's local cellphone provider, looks at the viral power of a hug - the connection it makes between two people. Directed by Bryan Little from South Africa's Fly On The Wall, this TVC not only tells a beautiful story with a great soundtrack, it also features his signature attention to detail and empathy. What also sets this ad apart though, is the art direction. Pay close attention to the choice of colours and wardrobe and how they all work together. Wonderfully put together.