Business In The Community - CV Ads
This series of print ads by Leo Burnett London for the Business In The Community charity highlight how difficult it is for people who have been convicted of crimes to secure jobs and work after they have left prison. With a clever idea, using the look and feel of a CV as a template to tell the story, we are shown the way interviewers may think when interviewing someone for a job who had been to prison.
It's a great idea, cleverly executed and the copy is great. Real thought-provoking work.