Google+ & Manchester United - The Front Row Story

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This campaign from Google+ and Manchester United is just amazing. It takes everything we love about technology and branding and throws it all together in one beautiful story. In short, fans could watch a live Manchester United soccer match through Google+ hangouts, as if they were sitting in the front row at Old Trafford. But when you see how they took it one step further and broadcast fan reactions onto the digital billboards around the field, you can't help but smile.

A brilliant idea, brilliantly executed. More of this please!

https://www.youtube.com/watch?v=eCXA1_h8Dec