Omo - Dirt Makes Good Stories

These beautifully art directed and illustrated print ads for Omo in Turkey, by Lowe, tell a great story that embodies Omo's brand positioning. With the line 'Dirt makes good stories', these ads take fairy tales we know and love and remind us there is no way they could have happened without our favourite characters getting a little bit dirty along the way. They are just so much fun to look at. Truly great work.