Elegant design solutions are always the best. The ideas that make you go, 'Ah! I wish I thought of that!' or, 'But... it's just so... simple!' This promo piece for Nike shows that kind of thinking exactly. When you've created the world's most flexible shoe, why would you package it in the usual way? This smaller box, which is just 1/3 the size of a normal shoe box, uses less cardboard and takes up less packing space.
Plus the shoes just look so cool folded up like that...