Fiat GIF TV Ad - Endless Fun

tumblr_n6wqptj2zz1td670bo1_500.gif

We love a good gif. And without debating whether it should be pronounced with a hard 'G' or with a softer 'J' (we prefer gif, to jif - if anyone is asking) we love what is happening where GIFs themselves are becoming a new media channel for brands. 

Fiat took it one step further here with a TV ad that was composed entirely of GIFs they created for online use. Not only are the GIFs fun, we love how irreverent it is to treat TV in this way. For a media channel that most people revere above almost anything, it's very refreshing and entirely on-strategy to put forward an ad that is made just of GIFs.

More of this please!

[youtube https://www.youtube.com/watch?v=23zKx60aKoY]