Edgeboard Corporate Identity
Edgeboard is a new cutting board with a specially designed lip on the one side that makes it easier to move what you've cut into another bowl or container.
When designing the logotype for this brand, Maud, an Australian design company, wanted to create something that brings to life the board itself. After much thought they came up with a logo that only works when it is wrapped around a corner - perfectly encapsulating the product itself.
We love simple, elegant thinking like this.
To see more of Maud's design work - have a look at their website here.