When you see packaging for supplements - protein powders, vitamins, weight loss products etc. they tend to look a certain way. Often they have big bold type, some silver and real power graphics. Often they feature images of bulging muscles and other such things to give you an idea of what you could look forward to (were you to work out like crazy and use their products almost religiously). But this health supplement brand from South Korea, Sumelax, has taken a design-centric angle to their packaging that delivers all the feelings necessary from a health supplement brand, without falling into the cliched traps we see other brands falling into all the time, The type is strong, the colours are bold and the packaging screams health and muscle - but most importantly, it does so in a way that you can proudly show on your shelf.