Snickers - You're not you when you're hungry

snickers-santa-print-367325-adeevee.jpg

For a while now, Snickers has been running the 'You're not you when you're hungry' campaign, which is built on a very powerful insight - when we're hungry, we can be a little... different. The mark of a great idea is that it can continue to roll out through a number of executions and media and while this campaign has been running since 2010, they are still producing high quality executions. Here, we've shared a tactical Christmas ad, showing Father Christmas having his beard and hair cut and then some hilarious videos, featuring none other than Mr Bean!

https://www.youtube.com/watch?v=SM4aD_B3WYA

https://www.youtube.com/watch?v=bP64PiN0ro4

https://www.youtube.com/watch?v=1PA4uUDkeNc