How professional designers do their work

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Here at the Stellenbosch Academy of Design and Photography, we're a little bit obsessed with logos. Not 'crazy guy standing outside at your window' obsessed, but pretty close... So where the average person sees a simple icon or logotype that they associate with a brand, we spend ages picking them apart and understanding them. Most importantly - we understand just how much work goes into a logo to make it what it is. We always say: It takes a lot of work to make something look like it was easy - and logos are a great example of this. The final design that you see on a shelf or on TV is one of many, many iterations and hours and hours of work. Here, we are sharing a video from Aaron Draplin (of Draplin Design Co.) where he explains his process and gives a few pointers when it comes to logo design. This video was originally posted on Lynda.com - an amazing resource for how-to videos and tutorials - don't forget to check them out! http://vimeo.com/113751583