El Bandarra Vermouth - Packaging

El Bandarra is a Spanish vermouth and this packaging design by Albert Virgili is nothing short of inspired. As vermouth is generally enjoyed as a drink between friends on a Sunday afternoon before lunch in a neighbourhood bar - he has used typography to bring to life the kinds of conversations people have when relaxing together and shooting the breeze. The typography is beautiful and most importantly, the idea behind it is just so powerful. What a great example of