Reebok - Live Free Range
We love this campaign Reebok ran at the beginning of 2014, from Venables Bell & Partners. It takes a few swipes at the fitness industry (which we must admit we did giggle at) and urges us all to 'Live Free Range'. Rather than running on a treadmill, lifting unnatural weights or going on a ridiculous juice cleanses or other ideas, we should be outside being humans and ... living free range. Yan Martin (Reebok's VP for global brand communications) was quoted in Adweek saying, 'We are encouraging people to break free from conventional fitness resolutions to push themselves.' We can't agree with this statement more. This campaign extends further than just a YouTube ad though, which you can see below. Reebok even looked through social media posts at the beginning of the year about fitness resolutions and sent people personalised T-Shirts with their own words printed on them (packaged in egg cartons, of course).