Coke 100th Anniversary Campaign

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To celebrate its 100th anniversary, Coke is pulling out all the stops. It begins with 15 ads that will be flighted globally, with big name directors and actors getting involved. Here, an ad directed by David LaChapelle:

https://www.youtube.com/watch?v=uoCMW8XcSYY

We love this animated one too:

https://www.youtube.com/watch?v=6Y1YfhR5jws

What we're very excited about though, is what's being called Mashup Coke, where designers have been tasked to interpret the Coke brand in their own way, with one proviso: They are only allowed to use the official Coke Red, Black and White. Nothing else. You can check out the instagram account for the campaign here. But do also have a look at the artworks here at this slide show.

And below, check out the Contour 100 Mashup Art Film.

https://www.youtube.com/watch?v=ePI2CSRMkTY