Red Cross Charity Arcade

We love this work from Swedish agency akestam.holst for the Red Cross in Sweden. The idea (like all great ideas) is so simple yet so clever. Instead of collecting money for the arcade machine owners, these arcade machines collect money for the Red Cross in Sweden. What a brilliant way to make use of your time (and your foreign coins) when you're waiting in an airport - and it's all for a good cause. Our hats go off to them!