Beats by Dre - The Game Before the Game

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In the modern branding world, celebrity endorsements are so powerful. We see them all the time and they really work. That, coupled with a great concept and some awesome filmmaking make this star-studded spot by R/GA London for Beats by Dre a surefire winner. Telling the story of 'the game before the game', this spot does that clever thing we see brands do around sports events, where (without an official sponsorship) they swoop in with a great ad that encapsulates a feeling and inspires people around the world. This one came out for the Soccer World Cup in 2014 and despite Beats not paying a cent for sponsorship, this ad makes them feel like they own the entire tournament.

Great work - and incredibly powerful too. Powerful enough that it's been watched nearly 30 million times.

https://youtu.be/v_i3Lcjli84