Student Work - #Respek
We love seeing how design can do good and this project which we set as a challenge to our students shows just how much we can do as the design industry for the good of our planet. The Brief: Our students were required to collaborate with each other in groups and to create an effective visual communication campaign for our clients.
This project was developed from Peter Shrimpton’s Heart Capital-campaign (that aims to develop local businesses in and around Kayamandi in Stellenbosch). The purpose of the project is to convince business leaders in Technopark to invest in planting Spekboom trees in the area to reduce their carbon footprint. Why? A Spekboom absorbs ten times more carbon dioxide from the atmosphere than any other tree and at the same time is an indigenous plant.
The goal of this project is to plant 10 000 trees by the end of the year to reduce the carbon footprint of the whole business park. Money for the trees will also go back to the people of Kayamandi by giving them business opportunities as "Spekboom-farmers”.
Our winning team produce an amazing corporate identity and communications campaign to encourage local businesses in Techno Park to get involved in the project and we are incredibly proud. The work looks amazing.
So... let's get planting!