It's so interesting to see how brand's live in other countries and this work from McDonald's France shows such a refreshing way of looking at the McDonald's brand. The line, venez comme vous etes means: Come as you are - a more inclusive, happier line than I'm loving it, as we know McDonald's. With really engaging art direction and illustration, we see cute stories being told about life, with the added fun of emoji heads.
Is emoji-advertising here to stay? That's hard to say, but if it keeps on being as well produced as this, we think it may have a place!