Nike+ - Our Year
Nike+ is Nike's mobile training app that allows people to track their runs and workouts all within the Nike ecosystem. The great thing about this kind of app is that it allows data collection on the backend, which when given to someone as talented as McBess can make data that is largely quite boring into something really exciting. This fun little video, released at the end of 2014, shows all the stats that Nike+ users racked up over the year and ends with the challenge to do even more in 2015. Adding an illustrator of McBess's calibre takes a fun video and makes it amazing.
To check out the Nike 'Our Year' site, click here.
To have a look at more of McBess' amazing illustration click here.
Check out the video below: