Apple - Shot on iPhone 6

Apple have always used creativity so well to sell their products and this latest campaign by TBWA/Media Arts Lab, Los Angeles is a great example of this. They used real photos that people have taken on their iPhones to show without a shadow of a doubt just how good the camera is. This is also a great way to engage your current user base and get them excited - imagine having your image used for one of these ads! And honestly... who wouldn't want a phone that could take such beautiful photographs?