H&M x Balmain

To say the H&M / Balmain collaboration that launched recently was a success is a serious understatement. In many stores, almost the entire collection sold out within just a day or two of being available. And while the clothes are themselves something to be inspired by, from a design perspective. We are here today specifically to take a look at the collection's online presence and how H&M and Balmain represented their range.

It all takes place at a site that truly take the idea of a fashion catalogue and turns it on its head. With amazing UI decisions and some incredible fashion photography, this is truly a multimedia masterwork. With films explaining the range, an interactive catalogue and a great shoot to go along with it, this is the future of online retail representation.

Great, great, great work!