When you think cement... design isn't perhaps the first thing that comes to mind. But this work for Cemento Mochica by Studio A in Peru throws that idea on its head. Why can't something as utilitarian as cement look good? It's this kind of design thinking that makes us so excited. How many other products or product categories do we just gloss over because they're 'not worthy' of design? But really - what a brave client. It's not an easy step to take to suddenly add a new design angle to your product.
Imagine a world where everything has a chance to look this