Moschino Fresh

Moschino's new fragrance, Fresh, has a really exciting bottle design that we had to share. In the world of high fashion fragrances, you expect over the top bottles or perhaps understated elegance, but not a riff on cleaning products! It's interesting to note that Jeremy Scott is behind this and if you know any of the work he's done for adidas in the past you'll recognise his playful style. Described as having top notes of Mandarin, Ylang-ylang and bergamot, this is sure to be well... Fresh!

This is such a perfect example of how design extends beyond 'simple' flat packaging and boxes and becomes about the full concept of a product.

If you've got a bottle already, let us know if it lives up to the design hype!