Chapman's Brewing - Packaging
Chapman's Brewing Company is a craft brewery that can be found in Indiana in the US. When we saw their package design for their cans, we felt we had to share them. These show very well how designing a number of variants within a range of brand family happens. By building a design framework, Cue Design (an agency based in Minneapolis), has created an instantly recognisable brand identity for Chapman's Brewing that is at once classic and contemporary. We especially love the minimalist icon design for the cans that bring elements of the beer to life. What a great object to be holding in your hand - and we're sure they taste as good as they look too!