Red Bull Beat Battle Invite

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We love this work by TWO.AM for Red Bull in South Africa. You need to watch the video below to truly appreciate it, but let us fill you in: holograms, people! We've got holograms! This piece of direct communication served as an invite to the teams for the Red Bull Beat Battle (a breakdancing competition held annually in Jo'burg) and by using their phones, the crews who were invited got to see a real life hologram inviting them to the event.

Check it out below!

https://www.youtube.com/watch?v=CNoE36Wizg8