YO BK - Hot Yoga
If you've ever done a Bikram yoga class, you will know just how tough it is when the heat is up and you're doing your best to maintain your form and get into thpse positions! Not only are you getting the benefits of yoga, you're also getting some calorie burn, thanks to the heat (or so the thinking goes...) And what better way to show this than through some clever photo manipulation? These ads for YO BK, a Bikram yoga studio in Brooklyn, NY by JWT do just that. We can literally see the fat melting off of people in beautifully photoshopped drips as they do their hot yoga.
Someone hand us a towel!