Le National - Grönstedts Cognac
This is how you do design for premium spirits! NINE, a design agency from Sweden was tasked to redesign Gronstedts Cognac, a limited edition spirit that is made in limited quantities once a year. They added some beautiful design and incredible thinking to the brand. Each bottle is numbered and comes with a specially minted coin (also numbered, of course) that commemorates your purchase. The detail we love the most on this design though, is the string that you can see around the box. The user is required to tear the label when they remove the string, thus creating a ritual every time they open a box. Such a great idea!
See more of the package below.