Breeze Print Campaign
This campaign by MullenLowe Singapore shows the efficacy of Breeze detergent in a very smart way. At first glance, you can't see whether there is a stain or blemish in the ad at all (as you would expect from a detergent) but on closer inspection you can see a tiny fleck. This is such a smart, visual way to show the benefit of the product (and how it can get to even the smallest stains), without resorting to testimonials from concerned mothers or the dread 'before and after' shots we are so used to from laundry detergents.
Can you spot the stains?