Tums - Fearless Foodies
If you remember growing up in the late 80s / early 90s you'll know all about the Garbage Pail Kids - collectable cards with over the top gross illustrations. These print executions from Weber Shandwick take some design cues from the cards but then flip them on their head for an execution for Tums - the antacid tablets. With the payoff line: Fear no food, we see a number of people unafraid to scarf down and enjoy a number of food types that we know can cause serious heart burn. With Tums - there's no need to worry.
From the art direction through to the illustration, these are fun, memorable and get the job done. Everything you want from print!