Pearl Vodka - Print Campaign

Rodgers Townsend/DDB did this great campaign for Pearl Vodka that takes cues from adventure posters and book covers of old, with typography, composition and borders to match. With the line, Discover Pearl, we are transported into magical undersea worlds where people battle with sea monsters, jellyfish and even what look like evil mermaids just to reach the vodka.

A combination of smart photo manipulation and retouching along with great illustration make these adverts good enough to be printed out as posters and hung on the wall. Remember: The mark of good design is that someone may like your work enough to be willing to steal it!