DZYOB Sunflower Seeds Packaging
What a fun project from Ogilvy Ukraine! So if you don't speak Ukrainian the first thing you need to know is what 'dzyob' means - it's Ukrainian for beak, a fun reference to the shape of sunflower seeds. This idea is then fleshed out with a fun bird character that appears on the packaging and in all the marketing collateral. A fun, engaging solution that more often than not in this category (healthy snacks) can often result in somewhat boring design and branding. Full marks!