Havana Club - Print Campaign

We love this campaign by BBDO New York for Havana Club rum. Through some smart art direction, this campaign brings to life the golden age of rum - when life was just a little more glamorous and exciting (or so we'd like to tell ourselves). We've got beautiful type, great illustrations and fun copy all working together to make for a campaign you can't help but spend time drooling over. Havana Club's line: The golden age aged well is so fitting - perfect synergy between brand promise and art direction here! And while this campaign is fun to look at and admire, we imagine it was incredibly fun to put together too. Great stuff!