Farnham Ale Packaging

This work by lg2boutique takes the category of craft beer (something we've featured many times on this blog) and turns it on its head. Craft beer is always a good place to look for great design, because people are willing to take more risks. There's more room to try something a little bit out there. Which is exactly why this packaging stood out to us. Rather than being over the top, this design is all about radical restraint and minimalism. With a minimal colour palette and the utmost simplicity, this design creates enormous impact. Building from the fact that this beer has strong citrus notes, we see how this translates into a perfect answer to the question of striking packaging. It is not always necessary to be over the top and exuberant - sometimes less truly is more!