Audi Q7 - Projection of Greatness

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This film for Audi Canada showcases the new Audi Q7 using some incredible real-time projection mapping. No tricks, no fancy techniques in post-production, just hard work and a great idea to kick it off from the beginning. The best part? They included a 'behind the scenes' video so us advertising fans can see a little more on just how they did it.

Here's the ad:

https://www.youtube.com/watch?v=FNAtk0td8aM

 

And here's the behind the scenes video:

https://www.youtube.com/watch?annotation_id=annotation_2217638665&feature=iv&src_vid=FNAtk0td8aM&v=BuXRHF2Uycs

 

Enjoy!