Mr Paw - Packaging

One doesn't see the category of pet care products as a haven for smart design. More often than not, we can expect goofy / cutesy illustrations of dogs and cats and not much else. But this work by Mildred & Duck for Mr Paw takes those pet care design conventions and throws them all out the window. No illustration, no unnecessary colours - just plain minimal design that speak with confidence about the product within. To trot out the old cliche: Less really is more in this case!