American Cancer Society - Print Campaign

What a stunning campaign by DDB Chicago! This beautifully shot work for the American Cancer Society highlights the amazing feats of willpower that cancer survivors go through and asks us a really important question: Imagine if we could raise money to help people in the fight with cancer in the same way. The photography is spot on and the simple, powerful art direction really allows you as the viewer to feel an emotional connection with the communication. Great work for a great cause!