Guinness - Glass Designs

We all know the distinctive Guinness tulip glass. It is as much a brand property as the iconic harp logo we've seen in bars and Irish pubs the world over. But how do you allow for new interpretations of Guinness as a drink, while still retaining the original brand properties? This problem was facing Guinness Malaysia. To solve it, they simple designed iconic cocktail glasses within the original Guinness glass. What an incredible piece of product design!

Check out the designs below, and a great explainer video too.

 

https://www.youtube.com/watch?v=6R1FpSykLa4