CASIO G-SHOCK MR-G 20th Anniversary

What amazing work from McCann Erickson Tokyo for Casio G-Shock. Using bonsai trees, beautiful photography and styling and an incredible video, the agency was able to really bring an abstract idea like time to life. Stunning time-lapse photography is used to great effect here as we see blossoming plants all around the MR-G. So clean, so crisp, so well art directed!

https://www.youtube.com/watch?v=ATkYLhCzOIc