Lyle's Golden Syrup - Packaging

This is such a fun, seasonal piece of packaging work for Lyle's Golden Syrup by Design Bridge. With Pancake Day approaching (aka Shrove Tuesday should you wish to be more correct / old-school), Lyle's Golden Syrup wanted people to realise that they could be making pancakes more often. Of course - if you make pancakes more often, you need more Lyle's Golden Syrup. A rather smart sales idea! Again we're seeing an interesting reimagining of a heritage brand and we must admit - we love it! With a name change: Flippin' Good Pancakes, through to illustration elements that bring to mind the making of pancakes (spatula patterns, lemon wedge designs) as well as some rather... punny... copy on the pack - it doesn't get any sweeter.