Spotify is a favourite of music streamers throughout the world and if they keep on creating such interesting projects, it's no surprise to see them staying there for years to come. With this interactive project they called 'Climatune', Spotify partnered with Accuweather to see what types of music people listen to based on the weather. This overlaying of listening data with weather is such a fun way to see how atmospheric conditions change what people choose to listen to. On the other hand - it's also an incredibly fun way of showing you what Spotify is all about and how they think. Whether this is a retention strategy for current consumers or a way to get new people into the service - it's most definitely working!
Check out the site here.